CUSTOMER PERSONALIZATION

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Feb 11 2026BUSINESS

New Ways to Connect: How a Classic Brand is Personalizing Every Customer Touch

"L. L. Bean, the well‑known outdoor shop that started in 1912, is shaking up its customer service by teaming up with a tech company called Amperity. The goal? To make every shopper feel understood and to keep people coming back. The partnership replaces old software that made it hard for teams to s

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