Big brands are rethinking how they spend money on digital ads. A new company, Lower Cross, is leading this change. They help brands cut down on wasteful spending. The digital ad market is growing fast. It could hit $1 trillion by 2029. But not all that money is used well. Up to 40% of ad spend doesn
Fiserv, a big name in payment tech, is having a rough time lately. Two major banks, Morgan Stanley and Goldman Sachs, just downgraded their rating for Fiserv's stock to "Hold. " This came after the company's third-quarter results didn't impress investors. The stock price dropped by 3. 23% in early t
Winter is coming, and it's not just about cozy fires and hot cocoa. It's also about snow, ice, and potential power outages. But don't worry, with the right prep, you can keep your home and family safe. First, let's talk about what to expect. Weather patterns vary by region, but La Nina years often
Across the country, six states are getting ready for a cold snap. The National Weather Service (NWS) has issued warnings about freezing temperatures. These states include Arizona, Kansas, Nebraska, Texas, Oklahoma, and New Mexico. The sudden cold could cause problems. Crops and plants might get dam
Harvard University has recently instructed its alumni interviewers to steer clear of mentioning an applicant's race, ethnicity, religion, or national origin in their reports. This new rule is part of a broader shift in the university's admissions process, aimed at complying with recent legal develop
In Bhopal, not many moms are doing exclusive breastfeeding. This is a problem because breastfeeding is super important for babies. It helps them grow strong and healthy. But why aren't more moms doing it? Let's look at some reasons. First, many moms in Bhopal don't have the right info. They might n
Horror stories often draw from deep wells of history and belief. This is the focus of an upcoming exhibit at the American Writers Museum in Chicago. The exhibit, titled "American Prophets: Writers, Religion and Culture, " opens on November 21. It explores how these elements shape the work of horror
In a world that often struggles with acceptance, queer individuals face unique challenges. Their journey is not just about self-discovery but also about finding a place where they truly belong. This is not always easy, as society has long held narrow views on identity and belonging. Queer trauma is
In the world of cryptocurrency, nothing is off-limits, not even tragedy. This week, the sudden death of a beloved cat named KitKat turned into a bizarre spectacle. KitKat, a nine-year-old feline, was a familiar face in San Francisco, often seen lounging near the heating vents of a local liquor store
Aging science is on the brink of exciting discoveries, but there's a big problem: not enough data. Experts say we need more information about how our bodies age, considering factors like gender, ethnicity, and environment. Right now, we don't have enough details to understand these differences. One
