MARKETING STRATEGY

Nov 17 2025LIFESTYLE

Reviving McHenry's Recreation Center: A Plan to Boost Membership

The McHenry Recreation Center is struggling to regain its pre-pandemic popularity. The city is considering hiring outside experts to help figure out how to attract more members and make the center more financially stable. The center's director, Bill Hobson, admits that marketing isn't his team's strong suit. They've tried various promotional methods like billboards,...

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Nov 11 2025BUSINESS

Cava's Fun Merch: More Than Just Food

Cava, a Mediterranean-inspired fast-casual restaurant, has just launched its first-ever merchandise line. This isn't just any merch; it's a celebration of the beloved "slop bowl, " a term popularized by TikTok for the mixed lunch bowls many office workers enjoy. The collection, which hits the Cava Shop on November 13, includes a hat with the word "Feta" for the "MILF...

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Oct 29 2025EDUCATION

Launch Your Farm Dream: Online Course for Future Farmers

Ever thought about starting your own farm or seafood business? There's a course for that! The University of Maine Cooperative Extension is offering a web-based business planning course for new and aspiring producers. It's a great chance to learn the ropes of running a sustainable business in the natural resources field. The course runs from November 6 to February 5,...

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Oct 25 2025OPINION

Alaska's Tourism: More Than Just Visitors

Alaska is known for its stunning landscapes and unique wildlife. When people visit, they often leave with a new perspective. This isn't just good for the tourism industry; it's beneficial for the entire state. A recent study by Longwoods International found that tourism marketing changes how people view Alaska. Those who saw ads or visited were more likely to see Al...

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Oct 21 2025BUSINESS

From Zero to a Million: The Sweet Success of Mav's Top Buns

A simple family recipe turned into a thriving business for Nikki Ashkar and her husband Mike. It all began with a batch of cinnamon buns inspired by Nikki's grandmother. Little did they know, this humble start would lead to a million-dollar venture. Today, their business, Mav's Top Buns, is a well-known name in New Jersey, selling over half a million cinnamon buns. ...

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Oct 19 2025LIFESTYLE

How Bio-Cosmetics Brands Are Leveraging Social Media to Build Trust

Social media has become a crucial tool for bio-cosmetics brands. It's not just about showcasing products; it's about forming genuine connections with customers. A recent study explored this by examining six key factors: helpfulness, interactivity, customization, trendiness, entertainment, and word-of-mouth potential. The study employed a unique approach to understan...

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Jul 02 2025BUSINESS

Who's Better at Selling Stuff: Internet Stars or Famous Faces?

People often wonder who sells products better: famous people from TV and movies or influencers from social media. Both types are popular with advertisers, but research shows mixed results on who works best. The truth is, it depends on the situation. A recent study dug into this question. It looked at how well different factors make an endorsement work. These factors...

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Jun 07 2025BUSINESS

Tourism's Tech Boost: Smart Strategies for a Changing World

Tourism is always changing. It's a worldwide business that's growing fast, thanks to new technology. But it's not all smooth sailing. Predicting how the economy will be affected and understanding visitor habits can be tough. That's where deep learning comes in. It's a type of artificial intelligence that can help make sense of complex data. A new approach called Tou...

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Jun 02 2025TECHNOLOGY

Apple's Big Show: What's in Store for WWDC 2025?

Apple's annual developer event is just around the corner. The event will kick off on June 9, 2025, at 10 a. m. Pacific Time. This year's WWDC is shaping up to be quite the spectacle. The tech giant has already started building hype with a fresh tagline and a new graphic. The updated WWDC page now sports a "Sleek peek" tagline, replacing the previous "On the horizon" ...

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Mar 31 2025ENTERTAINMENT

The Wait for GTA 6: Why the Silence?

The gaming world is buzzing with excitement over Grand Theft Auto 6, but Rockstar Games has been unusually quiet since the first trailer dropped. This isn't just a classic Rockstar move; it's a strategic decision by their parent company, Take-Two. They want to keep the hype alive until the game is almost ready to launch. So, when will we see more of GTA 6? Probably n...

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