Ever wondered who might be the next big users of AI speakers? Researchers used machine learning to find out! They looked at data from a 2019 survey by the Korea Broadcasting and Advertising Corporation, involving 3, 922 people. Using techniques like decision trees and support vector machines, they d
Let's talk about Cigar Aficionado magazine. This isn't your average smoking journal—it's all about premium cigars and the lifestyle that comes with them. Past studies have pointed out that the marketing around these cigars often spotlights glamorous themes, painting a picture of success and luxury.
Neuromarketing, a modern approach to understanding consumer behavior, has been making waves with its unique insights and predictive accuracy. This research dove into the world of neuromarketing using a method called bibliometrics. The goal? To analyze and integrate the green concept of neuromarketin
You might be wondering, "What's the deal with 'ZDNET Recommends'? " Well, it means that their team has spent hours testing, researching, and comparing products to give you trustworthy advice. They check out vendor listings, retailer sites, and other reviews to get the full picture. Real people's exp
Over the last weekend, the musical Wicked shocked everyone by outperforming the action movie Gladiator II at the box office. Wicked raked in $114 million, while Gladiator II earned $55. 5 million. This was a big deal because Gladiator II is a sequel to a popular movie, and it cost a lot to make. Des
The 1990s was a unique era for tech and marketing. Companies were experimenting with new gadgets, trying to replace old ones before they had reliable alternatives. This period brought us some amazing devices and campaigns, but also some quirky ones. Millennials who grew up in the 80s and 90s have a
Did you know that Filipino kids watch a ton of TV? A recent study checked out the ads shown on the top three kids' channels during school hours and after school. They wanted to see what kinds of food ads were being shown. Spoiler alert: it wasn't always healthy stuff! The study found that many food
Ever heard of “PDF to Brainrot” tools? They're the latest study trend inspired by TikTok, where AI reads your textbooks over relaxing or gameplay videos. Imagine listening to a robot voice narrate your history textbook while watching someone play Minecraft. Sounds weird, right? Well, it's become a t
Ever notice how some memes on X seem to have a crypto casino logo stuck on them? Meet Stake, a casino worth over $2. 6 billion, founded by Australian entrepreneurs. They've been using memes to advertise, even though it's legally and morally questionable. Kids looking at memes are now seeing ads for
Vortex Gaming has just formed a new partnership with FreakOut Korea, a branch of the Japanese tech group FreakOut Holdings. This isn't just any tech group—they were the first in Japan to develop DSP (Demand Side Platform) technology back in 2010. Since then, they've grown into a global powerhouse, w
