Fighting Fans Get a New Way to Play Along
Fans of UFC and Zuffa Boxing are in for a treat. The big bosses at TKO Group Holdings have just teamed up with Polymarket. This deal lets fans do more than just watch fights. They can now dive into real-time prediction markets during live events. This isn't just about betting. It's about feeling the energy of the crowd. Polymarket will show how fans are feeling and ...