Brands are facing a big challenge today. AI is making content creation super easy and cheap. This means there's so much content out there that it's hard to stand out. The old way of doing things—buying ads and hoping people notice—isn't working as well anymore. Some companies, like Gap, are realizi
Brands are shelling out big bucks for celebrities to star in their ads. In 2025, over a billion dollars was spent on securing top talent, beating pre-pandemic numbers. This surge in spending shows a clear shift in advertising strategies. Marketers are under pressure to prove their ads work. With th
Yum! Brands, the company behind Taco Bell and KFC, is thinking about big changes for Pizza Hut. The pizza chain has been struggling lately, while its siblings are doing well. The boss, Chris Turner, thinks Pizza Hut needs a fresh start. Maybe even a new owner. Pizza Hut has been losing ground in th
Yum Brands announced its third-quarter earnings this Tuesday, falling short of what Wall Street expected. Both KFC and Pizza Hut saw their same-store sales drop more than anticipated. Here's a breakdown of the numbers: - Earnings per share hit $1. 37, missing the expected $1. 41. - Revenue came in
