Heart failure is a big deal, especially for folks over 50. It's a top reason people end up in the hospital, and it can make life pretty tough. There's a treatment called Cardiac Resynchronisation Therapy (CRT) that can really help, but not enough doctors are using it. The usual ways to get doctors to use it more haven't worked so well. So, what's the deal? Maybe we need to look at this from a different angle.

Some smart people think behavioural economics might have some answers. This is all about how people make decisions and what influences them. The idea is to tweak how choices are presented and use social influences to get more doctors to refer their patients for CRT. It's not about forcing anyone to do anything, but more about making the right choice the easy and obvious one.

But why aren't doctors using CRT more already? It's not like they don't know about it. Maybe it's about how the information is given to them or what they think their patients want. It's complicated, but understanding these little things could make a big difference.

The thing is, heart failure is serious, and we need all the help we can get to manage it. If CRT can help, then we should be using it more. Maybe it's time to think outside the box and use some clever tricks to get doctors on board.

BEHAVIOURAL ECONOMICS

Why Heart Doctors Aren't Using a Life-Saving Treatment

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