The 13-day blackout between DirecTV and Disney came to an end early Saturday, restoring ESPN, ABC stations, and other Disney-owned channels for over 10 million DirecTV subscribers. But how did we get here? Let's take a step back and examine the lead-up to this contentious contract dispute.

It all began when talks broke down on September 1, leaving DirecTV and U-Verse customers frustrated and without access to Disney programming. The two companies remained locked in a stalemate, with neither side willing to budge. But what were they fighting over? Fees, of course – specifically, the increasing cost of carrying broadcast channels and sports networks.

Disney, it seems, was unwilling to compromise on its demands for higher royalties from DirecTV. And DirecTV, meanwhile, was determined to relax those demands in order to offer its customers smaller, more affordable bundles. But as the battle raged on, the stakes only grew higher.

With thousands of subscribers canceling their service during the blackout, DirecTV was motivated to reach a deal before the kickoff of another weekend of ESPN and ABC college football, ABC's telecast of the 76th Emmy Awards, and the second week of ESPN's "Monday Night Football." And as the cost of losing subscribers mounted, Disney, too, had reason to negotiate.

Finally, after marathon negotiations, the companies reached an "agreement in principle," containing hikes in the fees DirecTV pays for Disney programming. But what does this mean for customers? For one, DirecTV will now be able to offer Disney channels in genre packages, such as sports and general entertainment. And for another, Disney's streaming services – Hulu, ESPN+, and Disney+ – will be available to DirecTV customers who subscribe to certain packages or on an a la carte basis.

But as we celebrate this endgame, we must also acknowledge the implications of this dispute. The shrinking pool of big-bundle subscribers is increasingly shouldering the burden of higher programming expenses. And as we move towards a future of streaming, pay-TV distributors like DirecTV must adapt to changing consumer preferences.

CONTRACT DISPUTE

Endgame: DirecTV and Disney Reach Deal to End ESPN, ABC Blackout

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