Social media, especially TikTok, is shaking up how sports brands connect with fans. It's not just about ads anymore. These platforms let brands chat directly with people who love sports. This shift is big. It's changing how brands talk to their audience and how fans interact with their favorite team
Big brands are rethinking how they spend money on digital ads. A new company, Lower Cross, is leading this change. They help brands cut down on wasteful spending. The digital ad market is growing fast. It could hit $1 trillion by 2029. But not all that money is used well. Up to 40% of ad spend doesn
Kids between 3 and 8 years old are glued to YouTube and YouTube Kids. They see lots of ads for snacks and drinks. These ads can shape what kids want to eat and drink. It's a big deal because many of these ads push unhealthy foods. YouTube is everywhere. Kids watch it on tablets, phones, and compute
The UK's Health and Care Act (2022) has a bold plan to tackle junk food ads online. This plan is set to start in 2025. It aims to ban paid ads for foods high in fat, salt, and sugar (HFSS) online. The goal is to protect kids from being influenced by these ads. But will it work? Experts have mixed fe
Why do kids and teens see different food ads online? Where they live makes a big difference in what they see while enjoying the internet. This isn't just about TV commercials. That's right! Now digital media is the game changer for marketing. We're talking about what kids and teens are see
We all love a good dose of nostalgia, reliving those cherished pop culture moments that make us feel warm and fuzzy inside. But what happens when that nostalgia is manufactured, designed to hook your emotions and drive engagement for profit? Think of it like this: remember that feeling when you s
