Meghan Markle's new lifestyle brand, As Ever, hit the market with a bang. Products flew off the shelves in record time.  The Duchess of Sussex seemed confident that her brand would thrive, even in tough economic times.  Meghan pointed out that her products are made in the U. S. , so tariffs won't directly hit them.  She also believes that people still want to treat themselves, even when times are hard.  She wants to offer luxury items that don't break the bank.

However, not everyone is convinced that Meghan's approach will work.  Some experts think she's out of touch with reality.  They argue that during a recession, people cut back on non-essentials.  Meghan's products, while affordable, are still discretionary items.  This could be a problem for her brand.  The bulk of her products are under $20, but even that might be too much for some people in a tight economy.  Her limited-edition wildflower honey, priced at $28, sold out quickly.  This shows there is demand, but will it last?

Meghan's background in acting and her royal status don't make her an expert in economics.  She might be overestimating how much people are willing to spend on her brand.  Her fans might buy her products out of loyalty, but will that be enough to keep the brand afloat in a recession?  She has Netflix as a key investor, which is a big plus.  But even with their support, she'll need to prove that her brand can stand on its own.  Meghan's products are pretty, but she needs to show that they're also practical.  She needs to convince people that even in tough times, her products are worth the money.

Meghan's brand is still new, and it's too early to say how it will fare in the long run.  She has a loyal fan base, but that might not be enough.  She needs to show that her products are more than just a novelty.  She needs to show that they're worth the investment, even in a recession.  Meghan's brand is a gamble, and only time will tell if it pays off.

Meghan's brand is not just about selling products.  It's about connecting with people.  She wants to bring joy and comfort to her customers.  But she needs to be realistic about the economic challenges they face.  She needs to show that her brand is more than just a luxury.  It's a necessity, even in tough times.  Meghan's brand is a work in progress, and she has a lot to prove.

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