IMPULSE BUYING

Live shopping is big right now. It's like shopping on TV, but way more fun and interactive. Ever wondered why you end up buying things you didn't plan to during these live streams? It's not just about the products. It's about how the streamers present them. First, think about the streamers. The bes

Generation Z, often called Digital Natives, have seen a huge shift in how they shop. This is largely because of the rise of e-commerce. A recent study looked into how product videos on the Shopee video platform affect the impulse buying habits of this group. The focus was on how different types of e