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Dec 03 2025BUSINESS

The Psychology Behind Shopping Frenzy: Why We Fall for Deals

Black Friday is a shopping event that might seem odd to some. Why would stores offer discounts right before the holiday season when people are already planning to spend money? Yet, many businesses keep participating, and shoppers keep buying. So, what's going on? People love a good deal, even if it

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Dec 03 2025LIFESTYLE

Love in the Digital Age: Hinge's Unique Approach to Dating

Hinge, a dating app, is trying to change how young people think about love. They want to show that real relationships are not like the perfect stories in movies or books. The app's marketing chief believes that focusing on real, messy, and unexpected love stories can help young people see dating in

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Nov 29 2025BUSINESS

Smart Shopping: How to Spot Real Travel Deals on Travel Tuesday

Travel Tuesday is a big day for travel deals, but not all offers are equal. It's a day when airlines, hotels, and travel sites offer discounts. But before you book, it's important to do your homework. First, know the usual prices. Many deals look great at first glance, but the original price might

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Nov 27 2025BUSINESS

Smart Shopping: How to Spot and Avoid Holiday Marketing Tricks

Holiday shopping can be a minefield of clever marketing tactics designed to make you spend more. Understanding these tricks can help you make smarter choices. First, beware of urgency tactics. Phrases like "limited time offer" or "flash sale" are meant to rush you into buying. Remember, products ar

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Nov 26 2025TECHNOLOGY

AI: The Creative Partner You Didn't Know You Needed

AI is changing the game for creatives. It's not taking over, but it's making things faster and easier. Think of it like a supercharged engine in a race car. It helps creatives go faster, but the driver is still in control. AI is great for brainstorming. It can help when you're stuck. Joe Lazer, a m

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Nov 25 2025HEALTH

Does Seeing Celebrities Eat Healthy Food Make You Want to Eat Better?

Social media is flooded with pictures of food, especially unhealthy snacks and fast food. This constant exposure can make people eat more of these unhealthy options. But what if a celebrity is in the picture? Does that change anything? Researchers wanted to find out if seeing a celebrity in a food

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Nov 20 2025HEALTH

Vaping Trends: How Social Media Hooks Teens

Teens are ditching regular cigarettes. Instead, they are turning to e-cigarettes in huge numbers. Over 2 million middle and high school students in the U. S. are currently using these devices. What is driving this trend? Social media is a big part of the answer. E-cigarettes are everywhere online.

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Nov 17 2025TECHNOLOGY

Boost Your Business with AI: A Simple Guide to Better Prompts

AI can make your work life easier, but only if you know how to talk to it. Research shows that good prompts can make AI work up to 300% better. That's where PromptBuilder comes in. It's a tool that helps you create top-notch prompts in seconds. For just $39, you can get lifetime access to this game-

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Nov 17 2025LIFESTYLE

Reviving McHenry's Recreation Center: A Plan to Boost Membership

The McHenry Recreation Center is struggling to regain its pre-pandemic popularity. The city is considering hiring outside experts to help figure out how to attract more members and make the center more financially stable. The center's director, Bill Hobson, admits that marketing isn't his team's st

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Nov 14 2025ENTERTAINMENT

Creative Wins at the 2025 Clio Entertainment Awards

The 2025 Clio Entertainment Awards celebrated the best in entertainment marketing, with standout campaigns for shows and movies like Wicked, Severance, and Abbott Elementary taking home top honors. The event, hosted by comedian Rachel Bloom at the Dolby Theatre, recognized creative excellence across

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