MARKETING

May 13 2026CRYPTO

Binance’s top marketer moves on after shaping the crypto giant’s brand

The woman leading Binance’s push to make crypto feel mainstream has decided to step back. After just nine months in the role, the company’s chief marketing officer is leaving at the end of June, closing a brief but notable chapter in the exchange’s history. Her exit comes as the broader crypto marke

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May 11 2026BUSINESS

Gap’s late 90s comeback: can old school jeans win new school hearts?

Back in the 1990s, Gap jeans were as common as sneakers on a school bus. The brand’s plain but durable pants were everywhere—malls, school halls, TV screens. Then shopping centers started emptying out, and Gap’s minimalist look lost some of its glow. Instead of sticking to what once worked, the comp

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May 04 2026TECHNOLOGY

Samsung TV Switch: New Boss, Old Problems

Samsung Electronics changed the head of its television unit after a drop in profits. The new leader, Won‑Jin Lee, was formerly the head of global marketing and will now run the Visual Display business. The outgoing chief, Yong Seok‑woo, will stay on as an adviser in the Device Experience division to

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May 03 2026SPORTS

Real‑World Hustle: Soccer Star’s Side Gig Gets Fans Talking

"Tomasz Skublak, a 28‑year‑old striker for Inter Toronto in Canada’s top soccer league, made headlines after a goal by showing off a business card for his real‑estate side job. The moment, captured on camera and shared online, sparked a conversation about how many professional athletes balance spor

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May 01 2026BUSINESS

Columbia’s Sales Surge, Europe Leads the Charge

Columbia Sportswear surprised investors by beating Wall Street expectations for its latest quarterly results. The company posted $779 million in sales, topping the $758 million forecast from analysts. Earnings per share reached 65 cents, well above the anticipated 35 cents. The jump in revenue came

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Apr 25 2026SPORTS

Los Angeles 2028: Tech‑Powered Games for Fans Everywhere

The 2028 Summer Olympics and Paralympics are coming up in Los Angeles, and the focus is on how technology can bring the event to viewers worldwide. The chief marketing officer for LA28 explained that his past work with customer journeys and fan engagement—both in the real world and online—has equ

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Apr 25 2026CELEBRITIES

When Stars Take Over Their Own Brands

It used to be simple: actors made movies, singers sang, and athletes played sports. Now many celebrities are doing more than just their original jobs. They’re creating businesses too. Take Ryan Reynolds, for example. He’s not just an actor anymore. He’s also a business owner. Reynolds has a soccer c

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Apr 22 2026BUSINESS

Making baby carriers that actually fit everyone

Back in 2018, two friends decided they’d had enough of the babywearing industry leaving them—and countless others—out in the cold. Most carriers felt terrible to use if you weren’t a small size, and popular options quickly vanished from shelves. Instead of just complaining, they chose to change thin

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Apr 21 2026ENTERTAINMENT

Disney’s Shift: What It Means for Your DVD Shelf

The way we keep movies in our hands is changing. When a film or show lands on a shelf, it feels special—there’s the cover art and sometimes extra goodies that make you feel closer to the story. Disney has long been known for giving fans this experience with its classic cartoons, blockbuster hits, an

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Apr 18 2026ENTERTAINMENT

Why Famous Faces Don’t Always Fill Seats Anymore

Hollywood used to bank on star power alone. A single well-known name on a movie poster meant sold-out shows, regardless of the plot. That trick worked for years—think back to superhero hits like Iron Man in 2008—but times have changed. Studios now play it safer, betting on pre-existing stories from

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