Ben Stiller and Benson Boone are teaming up for a quirky Super Bowl commercial. They are playing as brothers with strong accents and dressed like a singing duo from the 1970s. The ad is directed by Spike Jonze. This is Instacart's second year in a row advertising during the Super Bowl. Last year, I
TikTok is rolling out two fresh ad options. These are made to help movie studios and streaming services turn all the hype on TikTok into real sales and new sign-ups. The goal? To show users content they will love. The new Streaming Ads feature uses Smart+, TikTok’s AI-powered toolkit. This tool is
AI agents are becoming a big deal, but many companies are still struggling to make them work. In 2024, everyone was excited about AI demos, but 2025 brought a harsh reality check. According to S&P Global Market Intelligence, the number of businesses abandoning their AI projects skyrocketed from 17%
Brands are facing a big challenge today. AI is making content creation super easy and cheap. This means there's so much content out there that it's hard to stand out. The old way of doing things—buying ads and hoping people notice—isn't working as well anymore. Some companies, like Gap, are realizi
Disney has taken a big step by creating a new top job: Chief Marketing and Brand Officer. They've chosen Asad Ayaz, who's been with Disney for 20 years, to fill this role. This isn't just a promotion; it's a whole new position. Ayaz will now be in charge of marketing and branding for Disney Entertai
Brands are shelling out big bucks for celebrities to star in their ads. In 2025, over a billion dollars was spent on securing top talent, beating pre-pandemic numbers. This surge in spending shows a clear shift in advertising strategies. Marketers are under pressure to prove their ads work. With th
CBD is everywhere. People use it for all sorts of health reasons. But what do the stores selling it actually say about their products? A small study took a closer look at the ads inside CBD shops in North Carolina. First, it's important to know that CBD is big business. You can find it in stores al
Living greener doesn't have to be hard. Small changes in daily habits can make a big difference. Here are some easy swaps to help you cut down on waste and live more sustainably. Start with the kitchen. Edible cutlery is a fun way to skip plastic. These utensils are made to be eaten, so they won't
Dell recently made a surprising admission: most PC buyers aren't interested in AI features. This is a big deal because AI has been a major selling point for tech companies, including Apple, for years. At a recent event, Dell's head of product, Kevin Terwilliger, shared some insights. He said that c
Movemint, a digital marketing and finance tool, has changed its name from Digital Storefront. This new name shows their bigger goal: helping banks and credit unions grow by offering loans, deposits, and other services in a smarter way. Movemint wants to make banks connect better with their customer
