As San Jose officials look to create the city's first business improvement district in over 15 years, they're banking on a new strategy to boost economic growth in East San Jose. The Tully Road-Eastridge Business Association (TREBA) has spent two years developing plans for this district, pooling res
Taylor Swift's Instagram post announcing her support for Kamala Harris has sparked debate on its potential impact on voter turnout and election results. But how significant is Swift's endorsement, really? Is it a momentous event or just a celebrity's opinion? The answer lies in understanding the psy
The women's sports landscape is witnessing a significant shift, with fans, brands, and leagues alike recognizing the growing potential. Women's sports now account for around 15% of sports media coverage, a significant increase from the 5% they used to occupy. This surge in popularity is not limited
In today's fast-paced sports world, smooth and efficient air travel has become a must for leagues to run like clockwork each year. While some teams have long enjoyed the luxury of exclusive travel accommodations, others are just now experiencing it thanks to partnerships between airlines and profes
TikTok's latest move in the Washington D.C. area has some scratching their heads. The app, which is currently battling a bill that could force it to sell its U.S. operations, has announced a new partnership with Monumental Sports & Entertainment (MSE). This deal will make TikTok an official sponsor
We all love a good dose of nostalgia, reliving those cherished pop culture moments that make us feel warm and fuzzy inside. But what happens when that nostalgia is manufactured, designed to hook your emotions and drive engagement for profit? Think of it like this: remember that feeling when you s
In a surprising turn of events, comedian Druski and rapper-turned-podcaster Joe Budden have joined forces as brand ambassadors for PrizePicks, a daily fantasy sports app that allows users to place prop bets on professional and college athletes from various leagues. The two industry veterans, who ha
