The McHenry Recreation Center is struggling to regain its pre-pandemic popularity. The city is considering hiring outside experts to help figure out how to attract more members and make the center more financially stable. The center's director, Bill Hobson, admits that marketing isn't his team's st
The 2025 Clio Entertainment Awards celebrated the best in entertainment marketing, with standout campaigns for shows and movies like Wicked, Severance, and Abbott Elementary taking home top honors. The event, hosted by comedian Rachel Bloom at the Dolby Theatre, recognized creative excellence across
Cava, a Mediterranean-inspired fast-casual restaurant, has just launched its first-ever merchandise line. This isn't just any merch; it's a celebration of the beloved "slop bowl, " a term popularized by TikTok for the mixed lunch bowls many office workers enjoy. The collection, which hits the Cava S
Have you ever thought about how social media could help us make better food choices? It's not just for sharing selfies or memes. Researchers have been looking into this idea. They wanted to see if social marketing could actually encourage people to eat healthier. First, they looked at different way
Salem, a city known for its spooky season, is not ready to dim the lights just yet. With Halloween crowds thinning out, local groups are stepping up to keep the downtown area buzzing through the winter. Creative Collective and Salem Main Streets have teamed up to launch "Holiday Happenings, " a plan
Corona Cero is stepping up its game, bringing beach vibes to the snowy slopes of the upcoming Milano Cortina 2026 Winter Olympics. As the first non-alcoholic beer sponsor for the Winter Games, the brand is all about celebrating every big and small win, no matter the season. This isn't just about be
Influencer marketing can be a tough nut to crack for many businesses. It's not just about finding the right people to promote your products; it's also about making sure that those promotions actually lead to sales. Sometimes, businesses spend a lot of money on influencers only to see little engageme
Agencies often face a tough crowd when pitching new clients. Many brands have had bad experiences with other agencies, leading to mistrust. Kristin “KJ” Jones, SVP of integrated media at Rise, a Quad Agency, has seen this firsthand. She loves the moment when clients realize they’re dealing with a di
Coca-Cola is not backing down from its AI adventure. After last year’s AI holiday ad caused a stir, the company is diving even deeper into artificial intelligence this season. Pratik Thakar, the head of generative AI at Coca-Cola, shared his thoughts at the Brandweek 2025 event in Atlanta. He made i
Luxury brands are now using advanced AI and data science to connect with their most valuable customers. One digital marketing agency has seen a huge increase in website traffic and customer value for their clients who use a special AI-driven approach. The agency says the real challenge is not just
