In the world of fashion and beauty, things are changing fast. Big brands are realizing that people want more than just good looks. They want real stories and genuine connections. Take Béis, a luggage and lifestyle brand. A few years ago, they focused on flashy, aspirational content. But now, they'r
Danny Frenkel and Alex Dajani launched Punchup Live in 2023 with a bold goal: to revolutionize the ticketing industry for live comedy. Frenkel, who spent 13 years at Facebook, noticed a big problem. The comedy world is messy. Artists, venues, and fans all struggle with a broken system. Punchup Live
Shelby Oaks, the debut film by Chris Stuckmann, has been making waves, but does it live up to the hype? The film starts strong with a gripping cold open that hooks viewers immediately. It follows Riley and her friends, who run a YouTube channel called Paranormal Paranoids, as they investigate supern
Avoya Travel just won two big awards for mixing old-school marketing with cutting-edge tech. They're proving that print isn't dead and that booking a cruise can be both easy and personal. First, they showed that direct mail isn't just for grandma's cookies anymore. By using data to target the right
Healthcare marketing is changing. People are tired of boring ads. They want stories that grab their attention and make them feel something. Brands need to meet people where they already are, like on social media and streaming platforms. Stories have always been powerful. They can bring people toget
Big brands are rethinking how they spend money on digital ads. A new company, Lower Cross, is leading this change. They help brands cut down on wasteful spending. The digital ad market is growing fast. It could hit $1 trillion by 2029. But not all that money is used well. Up to 40% of ad spend doesn
Ever thought about starting your own farm or seafood business? There's a course for that! The University of Maine Cooperative Extension is offering a web-based business planning course for new and aspiring producers. It's a great chance to learn the ropes of running a sustainable business in the nat
In the fast-paced world of social media, staying ahead of the curve is crucial. LionFans, a company based in Taiwan, has just rolled out an upgraded version of its SmartSync™ system. This new version is powered by AI and is designed to help brands in Asia fine-tune their marketing strategies. The re
Alaska is known for its stunning landscapes and unique wildlife. When people visit, they often leave with a new perspective. This isn't just good for the tourism industry; it's beneficial for the entire state. A recent study by Longwoods International found that tourism marketing changes how people
A small German company, Böcker, found itself unexpectedly connected to a high-profile heist at the Louvre Museum in Paris. The thieves used one of their furniture lifts to break in and steal valuable jewellery worth millions. Instead of staying quiet, the company decided to turn the situation into a
