Tariffs are a big deal for major U. S. retailers. They're stuck between a rock and a hard place. On one side, they have to deal with the financial hit from tariffs. On the other, they have to be careful about what they say publicly. They don't want to upset the White House or their customers.

The U. S. government has been putting tariffs on imported goods. This means that companies have to pay more to bring in products from other countries. For example, there's a temporary deal where Chinese imports have a 30% tariff. Before, it was 145%. Plus, all global imports now face a new 10% tariff.

So, what does this mean for retailers? Well, they have a few options. They can try to absorb the costs themselves. This means they take the hit and don't raise prices for customers. But this can only go on for so long. Eventually, the costs might become too high to handle.

Some retailers have been open about the struggle. Walmart, for instance, has said it will have to raise prices because of tariffs. The company's CEO, Doug McMillon, has mentioned that they're already absorbing some costs. But with the magnitude of the tariffs, they can't keep doing that forever.

Other retailers have been more cautious about what they say. Target, for example, has talked about using different strategies to offset the tariffs. They might negotiate with suppliers, change product selection, or shift where items come from. Home Depot has also mentioned that they might raise prices for individual items if tariff costs get too high.

The situation is tricky. Retailers have to balance their financial needs with what their customers want. They also have to navigate the political landscape carefully. It's a complex issue with no easy answers.

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