REBRANDING

May 09 2026TECHNOLOGY

Amazon changes its TV brand name but keeps the same software

Amazon is giving its smart TVs a new name. Instead of Fire TV, they will now be called Ember TVs. The change mostly affects the physical TVs Amazon makes itself. Other brands that use Amazon’s software will still sell their devices under the Fire TV name. This could make it easier for shoppers to te

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May 04 2026BUSINESS

New Name, New Vision: Rated Media Expands Its Reach

Rated Media, formerly known as EntertainmentVC, has announced a fresh identity and an ambitious plan to serve creators across music, film, and media. The company says it will offer a full range of services from early idea to final sale, aiming to help artists and producers grow worldwide. Since i

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Apr 25 2026BUSINESS

Airport shops keep local names alive but not their original essence

Portland’s airport now has two new small shops that borrow names from local businesses. One is called Sheridan Fruit Company, named after a grocery that closed in February after 110 years. The other is Topaz Farm, a nod to a farm on Sauvie Island that reopened in 2020 under a new label. Both shops s

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Mar 20 2026BUSINESS

New Name, Same Spirit: How a Lafayette Group is Turning Good Vibes Into Bigger Community Events

The story begins with Gus Rezende, a Brazilian who settled in Acadiana and grew a hospitality business that now includes popular spots like Central Pizza and Tropical Smoothie. With his long‑time partner B. J. Crist, the team launched a series of beloved festivals such as Sugar Jam and the Acadiana

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Mar 11 2026BUSINESS

The Lowline Hotel: Charleston’s New Style Stay

A hotel on Upper King Street is changing its look and name this summer. The former Hyatt Place, a 191‑room spot next to the Hyatt House, will open as The Lowline Hotel after a full makeover. Highline Hospitality Partners bought the two hotels for $113 million in 2024. They plan to give each a dis

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Jan 22 2026BUSINESS

Dexco: The New Name in Heavy-Duty Storage

Dexco, a name once known only for its top-notch storage racks, is now the official brand for the entire company. This change shows how much the industry trusts Dexco for its strong and reliable storage solutions. For over 50 years, Dexco has been making high-quality storage racks. Their products ar

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Jan 09 2026TECHNOLOGY

Dell's Bold Move: XPS is Back and Better Than Ever

Dell is making a big comeback with its XPS laptops in 2026. This is a big deal because last year, they decided to drop the XPS name. Many people thought that was a mistake. Now, they're bringing it back, and it looks like a smart move. The XPS brand has always stood for great design, quality, and p

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Jan 06 2026FINANCE

Movemint: The New Way to Boost Bank Growth

Movemint, a digital marketing and finance tool, has changed its name from Digital Storefront. This new name shows their bigger goal: helping banks and credit unions grow by offering loans, deposits, and other services in a smarter way. Movemint wants to make banks connect better with their customer

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Jan 06 2026BUSINESS

A New Name, A New Game: Kustom Entertainment Takes the Stage

Kustom Entertainment, Inc. is stepping into the spotlight, leaving behind its old identity as Digital Ally. This shift isn't just about a name change; it's a bold move to dive headfirst into the thriving world of live events and ticketing. The company is setting its sights on a massive market, worth

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Dec 21 2025TECHNOLOGY

Tech Giants Ditch AGI: What's in a Name?

Big tech companies are stepping away from the term AGI, or Artificial General Intelligence. They once saw it as the ultimate goal for AI. Now, they're using new terms instead. Why the change? AGI was supposed to mean AI that matches or beats human intelligence. But the definition was always vague.

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