The Atlantic Coast Conference took a bold step in 2024 by welcoming three new members from the far edges of the country. Southern Methodist University in Texas and two powerhouses from California—Stanford and the University of California, Berkeley—joined the league, stretching its reach from sea to
The Big Ten has just handed out a record‑setting $1. 37 billion to its 18 schools for the year ending June 30, 2025, a jump of $490 million from last year. The amount dwarfs the SEC’s $1. 03 billion payout announced earlier this month, showing that college athletics still churns out huge profits.
The idea of merging college sports television contracts has been praised by some lawmakers as a way to boost money for schools. A recent study from the SEC and Big Ten says that this plan would actually bring in less cash than keeping each conference’s deals separate. The research looks at how th
UFC fighters risk a lot for their sport. They train hard, face injuries, and put their bodies on the line. But do they get paid enough? Some fighters think not. Jorge Masvidal, a former UFC welterweight, shared his thoughts on fighter pay. He noticed something odd during contract talks for a title
Boston's sports teams might be overlooking a big chance to connect with fans. In Oklahoma, the Sooners are already doing something interesting. They sell special packages for $692. 11. With this, two fans can watch reporters interview coaches and players after games. It's like a backstage pass to th
The University of Tennessee is leaving its comfort zone by implementing a bold change in its revenue model. As the program prepares for the potential introduction of revenue sharing, the school is increasing season ticket prices across all sports by 10%. This move, dubbed a "talent fee," is a crucia
