In today's fast-moving world, many people like to watch videos at double speed. This habit is not just about saving time. It's about how people feel when they watch videos and what they think about using this feature.

Researchers wanted to understand why people choose to watch videos at double speed. They looked at different things that might influence this choice. These included how useful people think the feature is, how much they enjoy it, what others think about it, and the quality of the video and the platform.

To find out, they asked 360 people to fill out a survey. Then, they used a special method to analyze the results. This method is called structural equation modeling. It helps to see how different things are connected.

The results showed that the most important things were how useful people thought the feature was and their attitude towards it. Other things, like what others think or how entertaining it is, did not directly affect the choice. But they could still have an indirect effect.

Interestingly, the quality of the video content did not stop people from watching it at double speed. In fact, people sometimes watched high-quality content at double speed. This is a unique finding.

This research can help video platforms improve their double-speed feature. It can also help make the user experience better and reduce the feeling of not having enough time.

USER INTENTION

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