CONTENT STRATEGY

May 14 2025ENTERTAINMENT

HBO Max Returns: A Shift in Streaming Strategy

Warner Bros. Discovery is making a big change to its streaming service. The company will rename its platform to HBO Max again. This is the third name change in just a few years. The first was when HBO became HBO Max. Then it was just Max. Now, it's going back to HBO Max. This switch is happening this summer. The company made this announcement during a big presentatio...

reading time about 2 minutes
Jan 09 2025BUSINESS

Val Boreland to Lead NBCU Spin-Off's Entertainment

Val Boreland, a top executive known for scoring big content deals for NBCUniversal's cable networks, has been tapped to lead the entertainment division of a new spin-off company. This new entity, dubbed "SpinCo, " will be a separate, publicly traded part of NBCUniversal and is expected to launch later this year. Boreland's past achievements include securing releases ...

reading time about 1 minute
Dec 14 2024ENTERTAINMENT

Sesame Street's Streaming Journey Takes a New Turn

Kids' favorite show Sesame Street is moving out of Max's neighborhood after next season. Warner Bros. Discovery, the owners of Max, decided not to renew their deal with Sesame Workshop. So, new episodes won't be premiering on Max anymore. You might be wondering, "What's the plan? " Well, Max is shifting gears to focus more on adult content and wider family favorites,...

reading time less than a minute