Beer lovers like Riojas from Lansing, Michigan, often see Modelo Especial at family events. This Mexican beer, along with Corona, is part of Constellation Brands' lineup. Constellation has gained a lot of Hispanic customers' loyalty. How? By focusing on them specifically. In 2023, Hispanic buyers ma
Jayde Powell, a 31-year-old social media strategist, has found an unusual way to make money. She posts her observations about corporate America on LinkedIn, and it's paying off big time. In just a year, she's made over $27,000 from sponsored posts on her personal LinkedIn page. This income helps her
At New York’s Advertising Week 2024, Variety hosted an Executive Interview Studio with names like Camila Cabello, Rachel Lindsay, and industry leaders from Spotify, Ford, and Warner Bros. They dived into future innovations in tech, marketing, and the use of AI. Camila Cabello, Rachel Lindsay, a
"This weekend, the much-anticipated 'Joker: Folie à Deux' didn’t quite hit the mark it was hoping for. The domestic weekend opening was even lower than initially expected, raking in $37.8 million. Sunday’s earnings dipped by 45% compared to Saturday's $11.3 million. With a production budget of over
The film "The Fire Inside," written by Barry Jenkins and starring Ryan Destiny as Claressa, explores the remarkable journey of a young woman from Flint who overcomes her harsh personality and limited opportunities to become an Olympic boxing champion. Ryan Destiny brilliantly portrays Claressa's res
Ever heard of AirOps? If not, let's chat about it! AirOps is like a superhero for businesses that need to create and manage marketing content. Picture this: you've got a website, and you need to fill it with content to inform customers, attract new ones, or even boost your search engine ranking. Now
The world of marketing is witnessing a significant shift, as brands are increasingly turning to celebrities and influencers to promote their products. According to a recent study by SponsorUnited, over 25% of new brands entering the endorsement landscape have done so in just the past year. This tren
In the world of entertainment, dealing with toxic fans has become a significant challenge. Executives and creators often attempt to navigate these difficult situations by amplifying positive voices and avoiding provocative actions that might exacerbate negative reactions. Focus groups, comprised of
Levi Strauss & Co. is facing an interesting mix of successes and challenges. Their iconic jeans and athleisure line, Beyond Yoga, are doing incredibly well. But there's a hiccup with their khaki brand, Dockers. Sales have taken a 15% nosedive, which isn't great news for the company. To deal with thi
In the world of nicotine delivery systems, Zyn nicotine pouches were once the darling of conservatives. Tucker Carlson, a well-known conservative personality, was a huge fan of the product. He even went as far as to say that Zyn was a "powerful work enhancer" and a "male enhancer" during an intervie
