People often wonder who sells products better: famous people from TV and movies or influencers from social media. Both types are popular with advertisers, but research shows mixed results on who works best. The truth is, it depends on the situation. A recent study dug into this question. It looked
In today's market, companies are always looking for ways to make their products seem better than the rest. They use ads to influence how we see their products. But not all ads are the same. Some are shown to everyone, while others are tailored to specific groups online. Companies with unique produc
Faith Kipyegon is a top runner, but she didn't break the four-minute mile record. This event was more about marketing than real progress. It showed how companies and media can hype up expectations and oversell what science can do. The idea that Kipyegon could run a mile in under four minutes came f
Kids between 3 and 8 years old are glued to YouTube and YouTube Kids. They see lots of ads for snacks and drinks. These ads can shape what kids want to eat and drink. It's a big deal because many of these ads push unhealthy foods. YouTube is everywhere. Kids watch it on tablets, phones, and compute
At a recent event in Cannes, big names in tech and consulting talked about how AI is changing the game for understanding fans. Deloitte and Amazon Web Services (AWS) shared their insights on how they use AI to study fans and help companies connect with them in a more personal way. Deloitte's Conver
Protein is crucial. It plays a key role in the body. It aids in growth, repair, and maintenance of muscles, bones, and skin. It is a building block of life. Every cell in the body uses it. It’s no wonder that food companies are pushing high-protein products. But do we really need all that extra prot
The summer blockbuster was born out of chaos and uncertainty. A young director, Steven Spielberg, faced a monumental task. He had to turn a bestselling novel about a killer shark into a cinematic sensation. The project was plagued with issues from the start. The mechanical sharks kept breaking down,
The yuletide season is a time for joy and celebration. It's also a time when ads for weight loss products flood our screens. One such product is Ozempic. It was first made to help people with diabetes. But now, it's being pushed as a way to shed pounds. This shift is interesting. It shows how health
The rise of AI chatbots is changing the game for brands trying to get noticed online. For a long time, Google has been the main player in online advertising, deciding which brands get seen and which get overlooked. But now, more people are using AI chatbots like ChatGPT to find information. This shi
The world of dermatology is booming. More people are seeking skin care services, but there aren't enough dermatologists to go around. This creates a perfect opportunity for those interested in starting their own private dermatology practice. However, the idea of launching a new business can be scary
