LEGO VILLAGE

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Jan 12 2026EDUCATION

Kids Take the Lead in AI Conversations

Lego is stepping up to give kids a say in how AI is used in schools. While adults worry about AI, Lego Education is focusing on what kids think. They asked 12 children to create a survey about AI. This survey was sent to 800 kids in the U. S. , Germany, South Korea, and Australia. The results showed

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Jan 08 2026TECHNOLOGY

Lego's New Smart Brick: A Step Forward or a Misstep?

Lego, a name synonymous with creativity and imagination, has recently unveiled its Smart Brick, sparking a wave of discussions and debates. This new addition to the Lego family is designed to bring a whole new level of interactivity to building blocks. The Smart Brick can respond to how it is played

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Jan 07 2026TECHNOLOGY

LEGO's Smart Bricks: A New Play Era or Imagination Killer?

LEGO has big plans for its new Smart Bricks. The company says these high-tech bricks are here to stay. But not everyone is happy. Some worry that adding technology to LEGO sets might kill the fun of building and imagining. LEGO's Federico Begher, who works on new products, says Smart Bricks are jus

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Jan 06 2026TECHNOLOGY

Lego's Smart Bricks: A Leap into Tech or a Step Back for Imagination?

Lego has just introduced Smart Bricks, a new line of high-tech building blocks that can light up, make sounds, and react to movement. This news was shared at the Consumer Electronics Show (CES) 2026 in Las Vegas. While Lego sees this as a big step forward, not everyone is happy. Some experts worry t

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Jan 06 2026TECHNOLOGY

Lego's Smart Brick: A High-Tech Twist on Classic Play

Lego is shaking things up with a tech-savvy twist on its classic bricks. At CES 2026, they introduced the Smart Brick, a standard 2x4 brick packed with modern tech. This isn't just any brick; it's part of a new initiative called Smart Play, which includes Smart Minifigures and Smart Tags. It's a bol

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Jan 03 2026ENTERTAINMENT

A New Space Adventure Awaits at Legoland Florida

Legoland Florida is getting ready to launch something big! After 15 years, they are finally adding a new rollercoaster to their park. This isn't just any ride—it's a space-themed adventure called the Galacticoaster. It will open its doors on February 27, 2026. This ride is special because it's the

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Apr 18 2025LIFESTYLE

Lego's Super Mario Expansion: Diddy Kong's Mine Cart Ride on Sale

Lego has brought back some of its Super Mario sets, including the popular Donkey Kong-themed ones. One of the standout deals is the Diddy Kong's Mine Cart Ride set, which is now nearly 50% off. This set, originally priced at $110, is now available for $58. It's the largest Donkey Kong-related Lego s

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Sep 16 2024BUSINESS

The Secret to Lego's Enduring Success: A Commitment to Perfection

Lego, the iconic toy brand, has been a staple of childhood play for 92 years. With a vast array of sets and themes, it's no wonder why Lego has remained a beloved brand, even in an era dominated by digital entertainment. So, what's behind Lego's enduring success? Is it the colorful bricks, the creat

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