Salem, a city known for its spooky season, is not ready to dim the lights just yet. With Halloween crowds thinning out, local groups are stepping up to keep the downtown area buzzing through the winter. Creative Collective and Salem Main Streets have teamed up to launch "Holiday Happenings, " a plan
Corona Cero is stepping up its game, bringing beach vibes to the snowy slopes of the upcoming Milano Cortina 2026 Winter Olympics. As the first non-alcoholic beer sponsor for the Winter Games, the brand is all about celebrating every big and small win, no matter the season. This isn't just about be
Influencer marketing can be a tough nut to crack for many businesses. It's not just about finding the right people to promote your products; it's also about making sure that those promotions actually lead to sales. Sometimes, businesses spend a lot of money on influencers only to see little engageme
Agencies often face a tough crowd when pitching new clients. Many brands have had bad experiences with other agencies, leading to mistrust. Kristin “KJ” Jones, SVP of integrated media at Rise, a Quad Agency, has seen this firsthand. She loves the moment when clients realize they’re dealing with a di
Coca-Cola is not backing down from its AI adventure. After last year’s AI holiday ad caused a stir, the company is diving even deeper into artificial intelligence this season. Pratik Thakar, the head of generative AI at Coca-Cola, shared his thoughts at the Brandweek 2025 event in Atlanta. He made i
Luxury brands are now using advanced AI and data science to connect with their most valuable customers. One digital marketing agency has seen a huge increase in website traffic and customer value for their clients who use a special AI-driven approach. The agency says the real challenge is not just
In the world of fashion and beauty, things are changing fast. Big brands are realizing that people want more than just good looks. They want real stories and genuine connections. Take Béis, a luggage and lifestyle brand. A few years ago, they focused on flashy, aspirational content. But now, they'r
Danny Frenkel and Alex Dajani launched Punchup Live in 2023 with a bold goal: to revolutionize the ticketing industry for live comedy. Frenkel, who spent 13 years at Facebook, noticed a big problem. The comedy world is messy. Artists, venues, and fans all struggle with a broken system. Punchup Live
Shelby Oaks, the debut film by Chris Stuckmann, has been making waves, but does it live up to the hype? The film starts strong with a gripping cold open that hooks viewers immediately. It follows Riley and her friends, who run a YouTube channel called Paranormal Paranoids, as they investigate supern
Avoya Travel just won two big awards for mixing old-school marketing with cutting-edge tech. They're proving that print isn't dead and that booking a cruise can be both easy and personal. First, they showed that direct mail isn't just for grandma's cookies anymore. By using data to target the right
