Healthcare marketing is changing. People are tired of boring ads. They want stories that grab their attention and make them feel something. Brands need to meet people where they already are, like on social media and streaming platforms. Stories have always been powerful. They can bring people toget
Big brands are rethinking how they spend money on digital ads. A new company, Lower Cross, is leading this change. They help brands cut down on wasteful spending. The digital ad market is growing fast. It could hit $1 trillion by 2029. But not all that money is used well. Up to 40% of ad spend doesn
Ever thought about starting your own farm or seafood business? There's a course for that! The University of Maine Cooperative Extension is offering a web-based business planning course for new and aspiring producers. It's a great chance to learn the ropes of running a sustainable business in the nat
In the fast-paced world of social media, staying ahead of the curve is crucial. LionFans, a company based in Taiwan, has just rolled out an upgraded version of its SmartSync™ system. This new version is powered by AI and is designed to help brands in Asia fine-tune their marketing strategies. The re
Alaska is known for its stunning landscapes and unique wildlife. When people visit, they often leave with a new perspective. This isn't just good for the tourism industry; it's beneficial for the entire state. A recent study by Longwoods International found that tourism marketing changes how people
A small German company, Böcker, found itself unexpectedly connected to a high-profile heist at the Louvre Museum in Paris. The thieves used one of their furniture lifts to break in and steal valuable jewellery worth millions. Instead of staying quiet, the company decided to turn the situation into a
In the U. S. , selling stuff for cannabis use is tricky. Federal laws make it hard to promote these products openly. But some companies, like PAX Labs, have found clever ways to market their cannabis vaporizers without breaking the rules. PAX Labs makes devices that vaporize cannabis. They can't di
A simple family recipe turned into a thriving business for Nikki Ashkar and her husband Mike. It all began with a batch of cinnamon buns inspired by Nikki's grandmother. Little did they know, this humble start would lead to a million-dollar venture. Today, their business, Mav's Top Buns, is a well-k
Lucid Motors, a company known for its electric vehicles, has joined forces with two NBA players, Jalen Brunson and Josh Hart. This move is part of their marketing plan to highlight people who think outside the box. The plan starts with big ads and social media posts around the New York Knicks' firs
Social media has become a crucial tool for bio-cosmetics brands. It's not just about showcasing products; it's about forming genuine connections with customers. A recent study explored this by examining six key factors: helpfulness, interactivity, customization, trendiness, entertainment, and word-o
