REBRANDING

Mar 20 2026BUSINESS

New Name, Same Spirit: How a Lafayette Group is Turning Good Vibes Into Bigger Community Events

The story begins with Gus Rezende, a Brazilian who settled in Acadiana and grew a hospitality business that now includes popular spots like Central Pizza and Tropical Smoothie. With his long‑time partner B. J. Crist, the team launched a series of beloved festivals such as Sugar Jam and the Acadiana

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Mar 11 2026BUSINESS

The Lowline Hotel: Charleston’s New Style Stay

A hotel on Upper King Street is changing its look and name this summer. The former Hyatt Place, a 191‑room spot next to the Hyatt House, will open as The Lowline Hotel after a full makeover. Highline Hospitality Partners bought the two hotels for $113 million in 2024. They plan to give each a dis

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Jan 22 2026BUSINESS

Dexco: The New Name in Heavy-Duty Storage

Dexco, a name once known only for its top-notch storage racks, is now the official brand for the entire company. This change shows how much the industry trusts Dexco for its strong and reliable storage solutions. For over 50 years, Dexco has been making high-quality storage racks. Their products ar

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Jan 09 2026TECHNOLOGY

Dell's Bold Move: XPS is Back and Better Than Ever

Dell is making a big comeback with its XPS laptops in 2026. This is a big deal because last year, they decided to drop the XPS name. Many people thought that was a mistake. Now, they're bringing it back, and it looks like a smart move. The XPS brand has always stood for great design, quality, and p

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Jan 06 2026FINANCE

Movemint: The New Way to Boost Bank Growth

Movemint, a digital marketing and finance tool, has changed its name from Digital Storefront. This new name shows their bigger goal: helping banks and credit unions grow by offering loans, deposits, and other services in a smarter way. Movemint wants to make banks connect better with their customer

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Jan 06 2026BUSINESS

A New Name, A New Game: Kustom Entertainment Takes the Stage

Kustom Entertainment, Inc. is stepping into the spotlight, leaving behind its old identity as Digital Ally. This shift isn't just about a name change; it's a bold move to dive headfirst into the thriving world of live events and ticketing. The company is setting its sights on a massive market, worth

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Dec 21 2025TECHNOLOGY

Tech Giants Ditch AGI: What's in a Name?

Big tech companies are stepping away from the term AGI, or Artificial General Intelligence. They once saw it as the ultimate goal for AI. Now, they're using new terms instead. Why the change? AGI was supposed to mean AI that matches or beats human intelligence. But the definition was always vague.

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Nov 15 2025ENTERTAINMENT

Actors Celebrate Themselves with a New Name

The Screen Actors Guild Awards is changing its name to The Actor Awards. This shift highlights the focus on actors, as the trophy itself is called "The Actor. " The change aims to make the show's purpose clearer to a global audience. The rebranding was announced ahead of the 32nd ceremony, schedule

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Nov 11 2025EDUCATION

Universities Play Hide and Seek with DEI

Universities are getting creative to keep their diversity, equity, and inclusion (DEI) programs running despite federal pushback. Some schools are openly defiant, while others are sneaky, renaming their DEI offices to avoid scrutiny. A few are genuinely trying to comply with new rules. One activist

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Oct 27 2025BUSINESS

MSNBC's Big Change: What's Next for MS NOW?

MSNBC is making a big move. It's changing its name to MS NOW. This change is happening because MSNBC is no longer part of NBCUniversal. Instead, it's joining Versant. The new name stands for My Source for News, Opinion and the World. The network's president, Rebecca Kutler, shared the news. She sai

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