CONSUMER BEHAVIOR

Jun 10 2025HEALTH

California's Green Wave: Cannabis Habits Post-Legalization

California's legalization of recreational cannabis in 2016 has led to significant changes in how adults use the substance. A recent study shed light on the habits of cannabis users in the state. The study took place from December 2022 to February 2023. It included over 15, 000 participants. From this group, 4, 020 people who currently use cannabis were selected f...

reading time about 1 minute
May 26 2025BUSINESS

How Do People Decide to Buy Museum Digital Goods?

Museums have been turning ancient artifacts into digital products. This has sparked a lot of interest in what makes people want to buy these items. The Value-Based Adoption Model was used to figure out what drives these purchasing decisions. This model looks at how people see the benefits and drawbacks of a product. It also considers how much they value it and how ot...

reading time about 2 minutes
May 24 2025BUSINESS

The CosMc's Experiment Comes to an End

Fast food giant McDonald's has decided to shut down all five of its CosMc's stores. This decision comes just two years after the alien-themed coffee shops opened their doors. This move might seem surprising, but it's not entirely unexpected. The idea behind CosMc's was to tap into the growing market of specialty coffee and beverage chains. These chains have b...

reading time about 1 minute
May 18 2025TECHNOLOGY

The Subscription Struggle: Why People Are Fed Up With Paying Monthly Fees

The rise of Software as a Service (SaaS) has changed how people access software. Instead of buying it outright, users now pay a monthly fee to use it. This model has been a big hit for companies, bringing in steady income. It has also been convenient for users, who can access software without a large upfront cost. By 2024, most companies that sell directly to consume...

reading time about 3 minutes
May 11 2025BUSINESS

Does Buy American Really Mean More Sales?

The idea of supporting local manufacturing is popular. Many people say they would pay extra for products made in the USA. But do they really? One entrepreneur decided to find out. He wanted to know if customers would actually spend more for a product made in the USA. So, he did an experiment. He tested this idea with a product he sells: a special filtered showe...

reading time about 1 minute
May 06 2025BUSINESS

How Shopping Videos Hook Generation Z on Shopee

Generation Z, often called Digital Natives, have seen a huge shift in how they shop. This is largely because of the rise of e-commerce. A recent study looked into how product videos on the Shopee video platform affect the impulse buying habits of this group. The focus was on how different types of experiences, like entertainment, education, escapism, and aesthetics, ...

reading time about 1 minute
Apr 30 2025BUSINESS

March's Mixed Economic Signals: Spending Surge and Inflation Slowdown

In March, Americans went on a shopping spree. They were rushing to buy items before new tariffs took effect. This sudden increase in spending gave the economy a much-needed boost. Meanwhile, inflation took a pause. It slowed down and moved closer to the Federal Reserve's target. The Commerce Department released some figures. They indicated that prices, as tracked by...

reading time about 1 minute
Apr 25 2025HEALTH

The Colorful Debate: Natural vs. Synthetic Dyes in Food

The vibrant colors of popular snacks and cereals might be more artificial than one might think. In the United States, many breakfast cereals, snacks, and drinks are packed with bright, synthetic dyes. These dyes, like Red No. 40, Yellow No. 5, and Blue No. 1, give foods their eye-catching hues. However, across the border in Canada, the same products often use natural...

reading time about 1 minute
Apr 20 2025LIFESTYLE

Why are THC Drinks Becoming the New Favorite Among Young People?

The cannabis industry has seen a significant shift in recent years, with THC-infused drinks gaining massive popularity. This trend has been particularly noticeable since the 2018 Farm Bill made hemp products federally legal, allowing them to be sold across the U. S. even in states where marijuana is not legal. One of the main reasons for this shift is the growing co...

reading time about 2 minutes
Apr 15 2025BUSINESS

Why Kiwis Choose Convenience: The Meat Meal Mystery

In New Zealand, the market for chilled ready meals is booming. This is mostly because people want food that is quick and easy to prepare. A recent study dug deep into what makes people want to buy these meat-based chilled meals. It looked at things like how people live, what they know about food, how the food tastes and looks, and what others think about these meals....

reading time about 2 minutes